Our Story | Thrilling Foods

Thrilling Foods

Our Story

David Jones Founder of Thrilling Foods, creator of Bakon Strips™

Bakon™ is the creation of David Jones, a lifelong cook, experimentalist and entrepreneur. 

David had wanted to embrace full-time vegetarianism for years, but felt that every time he tried, the meat substitutes available in the stores were simply not as tasty, satisfying or healthy as he wished for. Those experiences always left him pining for a crispy, chewy, deeply flavorful and savory protein. So, as a lifelong cook for family and friends, he began to experiment with healthy whole foods to perfect the meatless meals that would satisfy him and the friends and family that he cooked for.

Success came little by little. Everyone he cooked for liked his Texas Vegan Chili, and his Tofu based meat substitutes, encouraging him always to make more. He found that if you want to make a better tofu-based meat substitute, you need to have a better tofu. David began to learn the ancient art of tofu making, from bean to cake. Afterwards, he began to experiment by making changes and additions to the process that created new tofu products, never tasted before.
A key breakthrough came in 2019, when David discovered several innovative techniques that led to the delicious, crispy, mouth-watering taste of the Bakon™ people across the USA love today.
David began selling at the Beaverton Farmers Market outside Portland, Oregon on a cold and rainy day in January 2021, then was picked up by People's Food Coop of Portland and expanded into the New Seasons Market chain of regional grocery stores. Customer response was overwhelming, and a few months later he partnered with longtime entrepreneur Jared Hansen to help found the company, Thrilling Foods, and to help make it capable of  bringing Bakon™ and other plant-based meat products to a global market. Currently Bakon is sold from Maine to Hawaii at select stores